How to reach a wider audience ? How to diversify sources of income ? Slash - EMI is a training program considering diver­si­fic­a­tion of activ­it­ies as a key-factor to diver­si­fy sources of income and to reach a wider audi­ence for musicians

For three years, five organisations across Europe experienced and explored the ways musi­cians inter­act with oth­er cre­at­ive sec­tors such as tour­ism, brands, video games, cinema, the digit­al field and teaching.

European Music Incub­at­or worked towards a bet­ter under­stand­ing of devel­op­ment of musician’s careers in the real­it­ies of today’s world as well as the pos­sib­il­it­ies for tomor­row. This pro­gram brain­stormed on ideas to decon­struct our way of work­ing and enhanced syn­ergy with­in the music sector.

The result of this work was presented during the European Music Convention that took place on 22 and 23 November 2018 in Nantes. A new gen­er­a­tion of European music and cul­tur­al play­ers came together to question, debate and imagine the artist of tomorrow, through conferences, masterclasses, workshops, meetings and round tables.

Slash EMI was led by Trempo with the support of European partners:
- Lab 852 (Zagreb, Croa­tia)
- Uni­ver­sity of Tartu / Viljandi Cul­ture Academy (Tartu, Esto­nia)
- The muni­cip­al­ity of Gen­oa (Italy)
- Liv­er­pool Sound City Fest­iv­al (United Kingdom)

Slash EMI was run from 2016 to 2018 by Trempo with the support of the Pays de la Loire Region and Nantes Métropole. It was co-funded by the European Union as part of its Creative Europe program.