Day 1 – Music and brands: a « win-win » partnership
Brands are now turning into content producers and are certainly on their way to become music’s main financial supporters. Partnerships are blossoming out between musicians and brands, which are equally beneficial to both. Artists can take advantage of the marketing skills and influence of a brand to reach a broader audience, while brands can take advantage of the artists’ aura to boast a story and gain a foothold in a more underground scene.
Within that first day the musicians learned about what is a brand, the brand jargon and therefore how to connect, to work with and for a brand. An important process is also to reflect about how the musicians stand to reflect about their own public and audience as well as learning how to become a brand.